• A$120

• 53 designs

• 21 designers

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Logo Design Brief

Hi all,

Looking for the right logo design for a startup Social Media Management business, Social Fenix.

We’re a Dutch startup that will assist small businesses around the world with their Social Media presence. The reason why we chose the Fenix as a symbol is because it’s our metaphor as to help small businesses rise from their ashes and bring their Social Media presence to a new level.

We want the logo to represent a baby Fenix for two reasons.

One: the businesses we will work with are mainly small businesses who don’t have the time/knowledge themselves to focus on their Social Media accounts. The logo will represent their Social Media growth in a playful way.

Two: people attract themselves a lot with animals, especially young/small animals. We want to treat our business as a friendly and welcoming brand with the logo being our mascot.

We would like to see the use of (slightly bold) curvy lines and the colour red being the main colour, combined with details of yellow and orange.

The fonts that you can use as inspiration for the text are; Avenir Next and San Francisco (used in Apple iOS). A little more spacing in between the letters is preferable.

The logo needs to function with and without the text for different purposes. Website placement, Social Media accounts and possible merchandise print. In the end what we’re looking for is a minimalistic logo that will function as our mascot which people will remember just by seeing the logo.

Target Market(s)

Small businesses

Industry/Entity Type

Business

Logo Text

Social Fenix

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Avenir Next or San Francisco

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Slightly bold lines for the Fenix
• Red as the main colour with details of orange, yellow and possibly white.
• Inviting feeling, playul but not too childish.
• Striking eyes.

Nice to have

• The video game Toki Tori’s logo can be of inspiration.