• A$150

• 164 designs

• 47 designers

---

Logo Design Brief

We are currently building a new online store and it needs a simple logo that speaks to its name and reflects the business model of the store. The store name is "pluvva.com". The name is pronounced like the Australian bird, plover, which is well known for swooping on anyone who comes near its stupid ground nest.

These are plovers:

https://upload.wikimedia.org/wikipedia/commons/1/11/Spur-Winged-Plover-2i.jpg

http://nzbirdsonline.org.nz/sites/all/files/1200417IMG_2787.JPG

https://unsportywomencanrun.files.wordpress.com/2013/09/plover205.jpg

https://www.beautyofbirds.com/images/birds/lapwings/SpurwingedPlover%20.jpg

The store's tagline will be "swoop on it", which refers to shoppers grabbing the deal before it's gone. Obviously, it's also a reference to the annoying behaviour of the aforementioned bird. The business model will be great deals on a small selection of products. The product selection will change frequently.

We are looking for a simple logo that contains the name of the store as well as a plover. The name of the store should be the main feature and the bird should exist in the world of the logo, possibly even interacting with it. Lowercase might help to make the logo a little more modern and playful. It might work better if the plover is in motion since it will better fit with the tagline (concept of swooping). The plover may just be a silhouette or it may have some features, but should still be simple and recognisable. Bonus points if you also get the tagline ("swoop on it") in the logo without it looking cluttered.

We initially imagined the predominant colour to be blue, but have become open to other colour schemes. dark-yellow/grey in particular has been looking pretty good. People don't actually like plovers, so straying from reality a bit isn't so bad.

Target Market(s)

Males and females below 50 years old

Industry/Entity Type

Business

Logo Text

pluvva.com

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Simple design
• Image of a bird/plover
• Name of store in logo text
• Non-generic font for logo text

Nice to have

• Custom unique font or altered font
• Tagline included in logo

Should not have

• Complex design

---

Files