• US$150

• 175 designs

• 56 designers

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Logo Design Brief

Miami Water Heater is a unique water heater company that is re-branding itself. THe company is unique in several ways. First, the company has been in business and has been family owned and grown since 1949. Second, the company has the largest selection of commercial water heaters under one roof in South Florida. And third, "one call does it all." The company stocks all a person or plumber needs to install, maintain and repair water heaters.

The design challenge is to develop a logo for this company that is attractive yet simple enough to be applied to different items such as business cards, premium items, shirts, large format banners, etc. The logo should graphically communicate water and heat. Please see attached brand pyramid to understand more about the brand.

The target audience is plumbers, building owners, building managers, facility managers, laundromat owners and restaurant owners.

Target Market(s)

The target audience is plumbers, building owners, building managers, facility managers, laundromat owners and restaurant owners.

Industry/Entity Type

Water Company

Logo Text

Miami Water Heater and also the words "Since 1949" should be incorporated in the logo.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name, "Since 1949" incorporated into the logo as a signature of sorts but not in the main part of the company name or brand mark, brand mark (icon) that represents water and heat.

Should not have

• The current logo is just for your information. Your design can be a total departure from it as long as it maintains what we are communicating in the brief.

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Files

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