Logo design for YouTube channel

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This customer received 68 logo designs from 26 designers. They chose this logo design from Kejo87 as the winning design.
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Logo Design Brief
We launched about a year ago and our subscribers on YouTube and FB group have increased. We've outgrown our current logo and want to build something more elegant, mature, and "cooler". Something that we could put on a hat or t shirt. It should be recognizable and have a young, cool, sharing economy sort of feel but not be off putting to the fastest growing demographic of airbnb hosts (retired women).
Target Market(s)
airbnb hosts. Those that are brand new and want to get started. And those that are Superhosts with lots of experience.
Industry/Entity Type
Real Estate
Logo Text
It could say: "strs" or "short term rental secrets" or some variation thereof
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be easy to understand, legible, clean, not cluttered, memorable, recongizable
Nice to have
- easy flow, good vibes, should relax people and make them feel comfortable. approachable.
Should not have
- not complex, hard to digest, make one uneasy.