• €110

• 29 designs

• 7 designers

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Label Design Brief

I'm opening a German based small business building up a tea brand with the main focus on China traditional pure teas, not mixes ;)
I'm a recent female migrant from China and the packaging should represent my personality and what I want attributes of Chinese tea I want to sell.

Personality: open, happy, cute, loveable, Chinese!
Product attributes: agricultural product from a leaf, long history, produced by rather simple farmer community of China, healthy, natural

Brand name: 唐茶 TángChá
Sample product: 100g bag of Tie Guan Yin
Sample packaging: https://www.bindemann-verpackung.de/Standboden-Aluminiumverbundfolienbeutel-Kaffeebeutel-Kraftpapier-braun-130x70x225-mm-500-ml.html

Design should be graphical, preferred with illustrations, no photos. The illustrations should focus on the art of tea, either the consumption (tea ceremony) in Chinese history or the traditional manual production/processing from farming/picking on beautiful tea plantations to the final tea product in China. (Not showing the whole process, but parts of it). The style of illustration should represent a Chinese/Asian painting style, modern or traditional.

I'm thinking of having label variations, following jobs to create iterations possible!

With more budget I would like to get my own packaging produced, printed boxes, the design should be transferrable to a high quality box print.

Inspirations I really like:
https://www.pinterest.de/pin/511088257702506065/
http://huaban.com/pins/1194142911/
http://huaban.com/pins/1009834278/
https://www.pinterest.de/pin/511088257702507773/
https://www.pinterest.de/pin/511088257702506067/

I have a logo, see attachment, but I'm open for change.

Target Market(s)

Target audience: (China) tea fans in Germany/Europe, Asia-interested crowd in Germany/Europe, Gift-givers (the labelling should be able to sell the product!!!)

Industry/Entity Type

Food Store

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Illustrations

Nice to have

• hand-drawn graphics

Should not have

• photos

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Files