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New Zealand Wellington City Alternative Logo
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This customer received 52 graphic designs from 13 designers. They chose this graphic design from Gofish as the winning design.
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US$240
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52 designs
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13 designers
Graphic Design Brief
We are a group of residents that want to create an alternative logo for the City of Wellington, New Zealand. Recently our City Council came up with a logo that, when surveyed, eighty percent of residents didn't like.
We've taken it on ourselves to come up with an alternative because our City Council does not want to back down on the design.
We want the best logos that sum up the city. Every logo will be voted on by the public with the final ten highest scorers being voted on by our panel of three local judges.
The final logo will be submitted to the City. They can choose not to adopt it. We already have a lot of local businesses who are prepared to take on an alternative logo regardless.
The documents attached will give you information about us, for those of you who don't know. Read, digest, create.
For more information see our facebook page: https://www.facebook.com/whoarewewellington
PS Top tip. Start with the document "wellington city information" first. File 17.
Updates
Hi team,
Added Sunday, November 17, 2013
Hi everyone,
Added Wednesday, November 27, 2013
Thank you all for your hard work, as you can see, the final design has been chosen by vote.Â
Added Thursday, December 05, 2013
Target Market(s)
The target market are the residents of Wellington City and her businesses. The logo, hopefully, should the City back down on their awful version, will be adopted as the official logo. If not, we will be encouraging our community to adopt the logo that you come up with as an alternative.
Industry/Entity Type
Council
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must encapsulate who and what Wellington is. Our harbour, steep hills, proximity to Cook Strait, our green future, heritage, wind, and what makes the city what it is. The only must have is that it is a single logo. Though you are welcome to submit more than one. The attached word document will give you information and links to websites that will help you out. Just a note on the images, I've sourced them straight from the web and they are likely to have some copyrights attached, I wanted to give some visuals of the city.
