McMillan Soapworks is a handmade soap business. The logo should represent bubbles, suds, or water.

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This customer received 68 logo designs from 24 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
We need a logo design that looks professional and as if we have been in the soap business for years. It should also convey wholesomeness but with a bit of comedy or whimsy. Some of the soap names include Cosby Sweater, Gentrification, Country Cable, Clean Coal, and Snooze Fest. We use natural sources and also synthetic sources to color the soap. We also use both essential oils and fragrance oils specially formulated for use in soap and cosmetics. Although the main product is currently soap, we plan to eventually venture into lotion bars, shampoo bars, liquid soaps, and bath bombs. We also make soaps geared toward men as far as the scent of the soap.
Target Market(s)
Women ages 25+. Maybe some gay men or metrosexuals.
Industry/Entity Type
Business
Logo Text
McMillan Soapworks, LLC
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Albertino, DIN Round, Geogrotesque
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors that convey cleanliness and relaxation. Contrast so that it is easily seen. The text must have soft edges. The logo itself has to be able to be clearly seen on a billboard, a business card, as well as a vehicle (ex.: rear window decal).
Nice to have
- A simple, abstract logo that is not too minimalistic and easy to update when necessary.
Should not have
- Stock quality images.