Fit To The Core logo/t-shirt design
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This customer received 19 logo designs from 7 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
I have a current logo I would like to change. I decided partly because it is a female dominate logo and I want it to be gender neutral. I would like a new logo and a t-shirt design. I do in home personal training of adults 50 plus. My clientele is successful- some are overweight, some train for flexibility, some just to lose a few pounds and have more energy. Most are stressed out and overworked!
Target Market(s)
50 plus market, successful men and women, professional men and women looking to lose weight, get stronger, get more energy, etc. reduce stress levels
Industry/Entity Type
Personal Trainer
Logo Text
Getting you fit, down to your core...(open to suggestions)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A file I can use to produce a t-shirt, logo on website, color,, use for business card logo...something in the logo so it is obvious this is a fitness company
Nice to have
- indication on the logo it is in home training vs. a gym or studio
Should not have
- No big muscles silhouettes, all men or all women... this demographic does not want to have muscles popping out everywhere- they want to be fit and toned
- Included old logo as an example- too gender specific