Sports Casual Brand (High-End) - Requires Creative Wordmark/Logotype Logo

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This customer received 166 logo designs from 50 designers. They chose this logo design from Nadia jahan as the winning design.
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Logo Design Brief
We need a logo design that helps create strong brand recognition for a new sports casual brand called UBAEO (You-Bay-O).
UBAEO will create designer/high-end sports jackets, targeting sports fashion/designer clothing lovers. Our products will be of high detail and have unique touches throughout the range. We are a very young and passionate team.
The required logo will create a sense of identity, passion, quality and creativeness of our products. The logo will also be used on the garments (embroidered or printed) and we would like a combination of somewhere between a wordmark and combination mark (Emphasising the 'U') ideas. We are looking for creative ideas that are clean and instantly recognisable to the brand.
We do not have a preference for colours, but the logo as you probably do not need to be told has to translate well in black & white.
Target Market(s)
18-35 year old, Hipsters, fashion lovers, trend setters
Industry/Entity Type
Clothing
Logo Text
UBAEO
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean and instantly recognisable
Nice to have
- creative use of the 'U' - but not essential.
Should not have
- graffiti style