• US$120

• 42 designs

• 12 designers

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Logo Design Brief

Need a logo for the new company name, which is CooperativePlus. This is an insurance-type product that will help people to stay healthy while saving money. Please use the colors blue and/or sea green. The name is long so we prefer typographical style logos instead of using icons that will make the mark even longer. But if you get a brainstorm for an icon, just ensure it doesn't make the mark super long or cumbersome. It will need to be readable in small print. The mark should communicate wellness and good health. No children are involved, no families. The product is for individuals or couples age 30 to 65. You can go here to see the home page under construction http://devcenter.rocholding.com/ppc/

Target Market(s)

Individuals and couples age 30 to 65

Singles and couples aged 30 to 65

Industry/Entity Type

Healthcare

Logo Text

CooperativePlus

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple to read and understand
• Not fussy
• Clean and contemporary
• Go here to see the website home page in progress http://devcenter.rocholding.com/ppc/

Nice to have

• We like the aetna logo. Very simple and clean with a couple of connected letters. Easy to read. More examples are attached.

Should not have

• Icons that look like real things such as hands, little people, or traditional symbols such as a stethoscoope. Be careful using the symbol for "plus" so the logo won't say plus+ No weird fonts. No clip art.

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Files

Download all files - 0.3 MB