• A$150

• 169 designs

• 47 designers

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Logo Design Brief

Wellbeing Australia is in need of a new logo. The new logo is required for the rebranding of Wellbeing Australia as a charitable organization, on its website, social media platforms and all forms of communication. Our mission is also to partner with other companies who would be proud to feature this new logo on their own communications. There are three important sub-brands Family, Education and Workplace and we would like the logo to sit well with these sub-brands.

Introduction
Wellbeing Australia is a registered charity, a not-for-profit Network of people and organisations committed to developing the healthy relationships that lead to individual and community wellbeing, encompassing families, education and the workplace.

Wellbeing Australia is a network/hub for organisations and individuals interested in living a meaningful life encompassing positivity and resilience through social, emotional and physical wellbeing. It engages and connects individuals and organisations that are passionate about building wellbeing in the workplace, educational facilities and communities.

Objectives:
• Consolidate school-based initiatives
• Develop a hub of expertise in family and workplace wellbeing
• Promote the passion of professionals with a passion for wellbeing
• Develop advocacy capacity for wellbeing research, training, accreditation and professional services
• Encourage and support research and resource development
• Extend the network of professionals working across wellbeing
• Become a referral point for wellbeing

Style
Collaborative, “umbrella organisation” joining smaller individuals and organisations, an informal and approachable  “hub” where like-minded individuals meet, a resource centre, across sectors (schools, universities, workplaces, families, communities, etc.)
Strength and Change

Target Audience
Wellbeing practitioners, executive leaders and HR departments in companies, individuals, teachers, students, parents, families.

Values
• Care
• Respect
• Responsibility
• Understanding
• Inclusion
• Integrity
• Equality

Primary Logo
Will be the visual anchor point for Wellbeing Australia.

The word “Wellbeing” to be dominant in the logo. Would prefer no holding device unless it works very well with the entire logo design. Fonts: Each word in logo could be a different font or caps/non caps/different colour. Use of imagery/symbol.

Secondary Logo
It is always preferable to use the main logo, however, a few variations could be available. This will be an adaptation of the primary logo, eg, words only without image; image without words; one overall colour. The logo may be used in black and white.

Tagline
There are times when we will need to use the following 3 words in conjunction with the logo:
Family Education Workplace

Colour Palette
• Sea scape (blues, teal, greens)
• Nature/earthy tones (caramel, burnt brown)

Imagery/Symbols
• Leaves/tree
• Water
• Nature inspiration

Target Market(s)

Wellbeing practitioners, executive leaders and HR departments in companies, individuals, teachers, students, parents, families.

Industry/Entity Type

Charity

Logo Text

Wellbeing Australia

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The sub-brands of
• Family Education Workplace
• to be able to be easily added underneath the logo and it look a strong design.

Nice to have

• imagery/symbols

Should not have

• map of Australia
• anything to do with diet or exercise as that is not what Wellbeing means in this instance.