• €190

• 185 designs

• 54 designers

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Logo Design Brief

Vadigran produces food for birds and small animals and distributes a large range of accessories for all pets (birds, small animals, dog, cat, fish, farmyard animals and wildbirds)

Look & feel:

Our logo must radiate:

- Reliability and trust : we are active in our sector for more than 60 years and are renowned for our know-how and the quality of our products. However we must find a perfect compromise between the seriousness of these adjectives and the essential emotion the customers in our sector is looking for.

Our logo must be timeless but original and also very legible.

Our logo must be easy recognizable and thus unique ans easy to impress in minds: it must be impacting!

Colours:

We'd like a 2-3 coloured logo but me let you choose wich colours and if it is needed to have more colours. Our root-colours are green and yellow ochre but it is no obligation to use them... The choosed colours must be timeless.

In our logo must appear our name "Vadigran" with a capital V and our baseline "Think Animal" (with capital T and A). -> please have a look at the attachment to see how we want our baseline to be positioned in our logo.

We want our name to be easily readable (it's not an easy name). Therefore we don't want any creative design in our name itself.. But we want that a added grafical element gives it the expected originality, attractivity and peculiarity.

Our idea was to use the Vadigran "V" as start for the grafical element. Free to you to make a link with animals, seeds, birds (our rooth),... We would like to receive proposals in different colours as we are thinking of changing the grafical element's colour according to the animal we are talking of.

Be aware that our logo will be use on packagings.

Please see in attachment where we want to place our baseline.

Be also aware that our logo will be often if not always use on white background... it can be a useful peace of information as we want an impacting and visible logo which draw attention when placed in middle of other logo's.

Target Market(s)

Pet lovers

Industry/Entity Type

Pet

Logo Text

Vadigran Think Animal

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Vadigran + grafical element based on the Vadigran's "V" with our without reference to our sector: animal, seed, bird (our rooth),... It can be very abstract
• Must be impactant on a white background
• Must radiate: reliability, trust.
• Must be timeless, original and very legible
• Must be unique!

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Files

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