• US$150

• 78 designs

• 18 designers

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Logo Design Brief

The logo we are looking for should convey our passion for an optimally healthy lifestyle through the food we eat and the lifestyle choices we make every day. Our company is relatively new, yet our passion is well founded and rooted in real life experience that we have both endured these past 2 years. We would like to see designs that provoke excitement, energy & curiosity from our users. The design should look natural and realistic, yet innovative and thought provoking. We want people to see our logo and think "wow they are really in touch with their core user base and know how to inspire them!" We're open to ideas regarding the position, size and font of the letters as well as the layout and scheme of the logo. However, we'd like designers to use the logo prototype as a baseline and design around and within those constraints. Moreover, the prototype shows only fruits and vegetables but we'd like to incorporate the main Paleo food groups including grass-fed meats, free-range poultry & wild-caught seafood in addition to organic fruits, veggies, nuts & seeds, wherever possible. Colors should be natural and reflect the items they depict. I.e. grapes should be a color that one would see in the real world. The feet represent the "Trail" part of our name. We're open to ideas using trail shoes/boots but we really like the bare-feet since trail-running is deeply rooted in our ancestral history as humans. Perhaps an idea for both, to contrast one against the other. Be creative, impress and inspire us!

Target Market(s)

Paleo, AIP, healthy lifestyle, food enthusiasts, runners, trail runners, cross-fit

Industry/Entity Type

Health And Wellness

Logo Text

"PALEO TRAILS" or "Paleo Trails"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Something rugged and impactful!

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be a pair of feet or boots/shoes. Preferably feet though.
• At least 10 food elements, including fruits, vegetables and meat.
• Food must look realistic, i.e. color, shape, geometry, proportionality, etc.

Should not have

• Should not look unrealistic/sci-fi or "way out there".

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Files

Download all files - 2.4 MB