• C$190

• 31 designs

• 3 designers

---

Graphic Design Brief

We need beer can label ideas for 4 different types of beer that we are producing. The 4 names and info required for each beer are as follows:

1. PBIPA. 6.0% ABV. 40 IBU. Strong Ale / Ale Forte. Indian Pale Ale

2. EqWitty Orange. 5.0% ABV. 10 IBU. Ale / Ale. Belgian Witbier. Brewed with Citrus peels and coriander

3. Ghost Pale Ale 5.2% ABV. 30 IBU. Ale / Biere. Honey Rye Ale

4. Orkney Bay 3.2% ABV. 13 IBU. Light Ale / Ale Leger. Brown Ale

We would like to include our brewery name/logo "Prairie Brewing Company" on each of the can lables.

A bit of background:

PBIPA is an acronym of our company name with a bit of play on the local school "Prairie Bible Institute" which most locals enjoy as their is some humor in a beer named after a bible school.

The last 3 names are after each of the communities that each of the 3 owners grew up at. Equitty, Ghost Pine and Orkney.

Equitty is recognized by a large grain elevator witin the area.

Ghost Phine is recognized by a creek and ball diamonds.

Orkney is recognized by the blerriot ferry, badlands/hoodos.

One thing each community has in common is the fact that all 3 are farming communities.

We are packaging utilizing standard 355ml cans so the graphic design must fit on a 7.375" x 3.125".

I will attach our logo as well as some of our current ideas/graphics for reference or use.

Target Market(s)

Beer Drinkers

Industry/Entity Type

Brewery

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Beer names in color and required info (ie alcohol content and beer in english and french)
• Company name/logo

Nice to have

• A section which can be utilized to insert a brief story with each beer.
• Scale to define beer type on 3 items. Malt, hop and color
• Something consistent from beer to beer so that it can be easily modified for new beers we develop.
• Possibly a picture faded in the background or our company logo.

Should not have

• Too busy or too much going on.

---

Files

Download all files - 1.4 MB