Vietnamese Independent News/Media Channel needs a logo design
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This customer received 114 logo designs from 30 designers. They chose this logo design from Meong as the winning design.
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We want to bring independent news to Vietnamese viewers. We believe that real, unfiltered, independent news is the path towards an empowered population.
The name of our media company translates to "path of enlightenment" or illuminated path. There are 2 components to the name: path (Đường) and light/bright/illuminate (Sáng). The path should be like an S such as the shape of Vietnam.
We need a logo and the font to demonstrate the strength, resiliency, and determination of the Vietnamese people, heading towards an enlightened path. Showing the symbols above.
The logo will be used as a background for news, and as our brand across TV, Social Media, and a website. We will also be using the initials ĐS at various outlets and prints. We want the logo and initials to be recognizable even from far away.
Target Market(s)
Vietnamese speakers & viewers
Industry/Entity Type
Media
Logo Text
Đường Sáng
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -A path in the shape of an S (This is the shape of Vietnam)
- -A strong font for the words of the logo: Đường Sáng (can be ĐS)
Should not have
- Should not resemble the current flag of Vietnam or represent the current communist ruling party. (The bright red and yellow)