• US$150

• 114 designs

• 30 designers

---

Logo Design Brief

We want to bring independent news to Vietnamese viewers. We believe that real, unfiltered, independent news is the path towards an empowered population.

The name of our media company translates to "path of enlightenment" or illuminated path. There are 2 components to the name: path (Đường) and light/bright/illuminate (Sáng). The path should be like an S such as the shape of Vietnam.

We need a logo and the font to demonstrate the strength, resiliency, and determination of the Vietnamese people, heading towards an enlightened path. Showing the symbols above.

The logo will be used as a background for news, and as our brand across TV, Social Media, and a website. We will also be using the initials ĐS at various outlets and prints. We want the logo and initials to be recognizable even from far away.

Target Market(s)

Vietnamese speakers & viewers

Industry/Entity Type

Media

Logo Text

Đường Sáng

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• -A path in the shape of an S (This is the shape of Vietnam)
• -A strong font for the words of the logo: Đường Sáng (can be ĐS)

Should not have

• Should not resemble the current flag of Vietnam or represent the current communist ruling party. (The bright red and yellow)