Leadership Development Pathways - A Poster for Leadership Development Programme
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This customer received 21 poster designs from 7 designers. They chose this poster design from NILDesigns as the winning design.
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Poster Design Brief
We need an image that shows how the elements of a leadership programme work together to create a whole and flowing programme. This will be used to summarise the journey that the managers attending will embark on together. The idea is that the the pathways are rooted or grounded in Purpose and Strategy. They are parallel paths and together they lead to Leadership Success.
The design has to fit with the style of other materials, so please look at the attachments. It can be more colourful that those though.
I like the hand-drawn style and organic look rather than cartoon/ powerpoint look.
Target Market(s)
Managers attending leadership development programmes
Industry/Entity Type
Leadership
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I like the hand-drawn effect - that fits with the style of the other materials I attached to the brief.
- It needs to be "organic" looking - it's a "pathway" not a highway/ road.
- The writing needs to stand out and be easily read
Should not have
- Power-pointy look