• A$300

• 320 designs

• 115 designers

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Logo Design Brief

I Am after a Simple, modern Logo for a new fitness product called ShredLean60. This is a 60 day fitness challenge, moving away from the current, boring fitness challenges- focusing on a holistic, hardcore method to make massive life transformations, physically and mentally and propel people into a more confident, better life. The target audience will be a younger (millennial) demographic, that aren't significantly overweight, but not 100% happy with their current body composition, and need a challenge and supportive community to inspire and push them to achieve their desired fitness goal. My vision is to build a great brand around massive body and life transformations in the generation that's shaping the world. (millennials)

the Logo needs to be modern, and simple. A supplement line, clothing, social media videos, website is being built around this brand. cool, sharp, clean.

the colors- light blue/aqua needs to be used, supplemented by either balck, white, or silver.

look of the logo needs to be bright a vibrant, and should catch the eye sitting on a shelf.

the 60 needs to have bold styling to set it apart from other brands. when someone sees the 60 on its own the will know what brand it is associated with ShredLean60.

Target Market(s)

young 20-35 year old predominately male gym goers that are struggling to get into great shape with lack of time, and health and fitness education. competitive.

Industry/Entity Type

Fitness

Logo Text

ShredLean60

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• shred in 1 colour (blue/aqua) lean in another colour (silver or black)60 in the same colour as the shred.
• the 60 must be done in the shred format (ShredZ) copy the Z but in blue, that is attached to brief. or behind the shred like in the tiger photo attached, still in blue with silver tears, and black background.

Nice to have

• set to a nice background or border the will look fantastic on products.
• some rips or tears implemented in the text.

Should not have

• keep colours to two only, no rainbows please

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Files

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