Jekyll & Hyde lacrosse company. Designed to be an innovative bold sporting goods company.
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This customer received 238 logo designs from 65 designers. They chose this logo design from Obolus as the winning design.
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Logo Design Brief
Upstart lacrosse company. Lacrosse is a sport that requires strength and finesse. Want to show an aggressive side but also refined. Offense is usually played with artful craftsmanship but defense is aggressive and fierce. I like the ambigram concept, to have Jekyll also spell Hyde when it is looked at backwards or upside down. I am wide open on colors, but like blue and gold.
Updates
Project Deadline Extended Reason: Only received a few designs that were in the right direction. I am going to hopefully clarify my brief to give a better direction. If anyone has any questions, please let me know. Thank you! Added Monday, September 18, 2017
Project Deadline Extended Reason: Been out of town and would like to review designs and get one last review round. Added Saturday, October 7, 2017
Target Market(s)
12-22 year old athletes. Particularly lacrosse players.
Industry/Entity Type
Sporting Good
Logo Text
Jekyll (I like the ambigram concept, to have Jekyll also spell Hyde when it is looked at backwards or upside down.
Logo styles of interest
Character Logo
Logo with illustration or character
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ambigram of Jekyll & Hyde word. A complete separate character logo with two different personality traits.
Should not have
- Just a basic words.