• £170

• 10 designs

• 7 designers

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Packaging Design Brief

Product is artisan gin. Client is England’s no1 independent wine merchant chain based in Cambridge.

The pen/pencil sketches are my ideas for the main gin label - this is basically the style I want. The sketch of the round logo with shooting star is also part of this design brief - the round logo will be on the box, packaging and back label

Asymmetric, Victorian English. Monochrome/etching. Medicine bottle.
Somewhat hipster, Stranger & Stranger style. Matches aspects of Cambridge University and Cambridge City. Like a Victorian book frontispiece. The ‘bridge’ at the top is Bridge of Sighs St John’s College Cambridge.

The feel should be hand-drawn / old print/etching. If necessary i can supply hand-drawn artwork for the bunches of grapes, the bridge etc.

Bottle is rectangular. Look up ‘little bird gin’ – same bottle. SIze of the glass where the main label will sit is 7.5 x 4 inches.

Target Market(s)

A premium gin selling at 35 pounds. Cambridge theme is important, tourists and visitors want to buy it. However, it is a serious artisan gin not a gimmick

Industry/Entity Type

Product

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the upper "Cambridge WIne Merhants" part needs to be separated from the word "GIN", by the scroll and by being in a different font. This is because 'Cambridge Gin' is a trademark registrered by someone else. Cambridge WIne Merhants as a gin brand is registered by us already.

Nice to have

• the banner / scroll should look like it is running off the main label and onto the border.

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Files

Download all files - 7.0 MB