Gin, artisan, label for Cambridge Wine Merchants England
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This customer received 10 packaging designs from 7 designers. They chose this packaging design from Oveja Quiroga as the winning design.
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Packaging Design Brief
Product is artisan gin. Client is England’s no1 independent wine merchant chain based in Cambridge.
The pen/pencil sketches are my ideas for the main gin label - this is basically the style I want. The sketch of the round logo with shooting star is also part of this design brief - the round logo will be on the box, packaging and back label
Asymmetric, Victorian English. Monochrome/etching. Medicine bottle.
Somewhat hipster, Stranger & Stranger style. Matches aspects of Cambridge University and Cambridge City. Like a Victorian book frontispiece. The ‘bridge’ at the top is Bridge of Sighs St John’s College Cambridge.
The feel should be hand-drawn / old print/etching. If necessary i can supply hand-drawn artwork for the bunches of grapes, the bridge etc.
Bottle is rectangular. Look up ‘little bird gin’ – same bottle. SIze of the glass where the main label will sit is 7.5 x 4 inches.
Target Market(s)
A premium gin selling at 35 pounds. Cambridge theme is important, tourists and visitors want to buy it. However, it is a serious artisan gin not a gimmick
Industry/Entity Type
Product
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the upper "Cambridge WIne Merhants" part needs to be separated from the word "GIN", by the scroll and by being in a different font. This is because 'Cambridge Gin' is a trademark registrered by someone else. Cambridge WIne Merhants as a gin brand is registered by us already.
Nice to have
- the banner / scroll should look like it is running off the main label and onto the border.