NZ energetic consulting business needs logo design

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This customer received 154 logo designs from 51 designers. They chose this logo design from AXE Design as the winning design.
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Logo Design Brief
I need a logo design for a new consultancy business that specialises in turning strategy into action and getting the job done so the benefits can be realised rather than talked about in the clouds.
One of my offerings is to reduce waste and churn in a business by assisting them to find efficiency gains. I work with the people in the business rather than "do it it to them" so I leave the business in better shape from a human capital perspective - staff learn from the processes I use.
I love working with people and getting the best out of them.
The final design should convey energy, results and fun.
Target Market(s)
Energy, regulatory, commercial corporates,
Industry/Entity Type
Asset Management
Logo Text
Indigo consulting
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean lines and colour. A sense of difference that a solo woman consultant brings to a male dominated industry. Conveying that I get results on the projects that tend to be avoided or put in the too hard basket.