Boutique Health & Wellness Company Seeks Logo/ Corporate Identity

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This customer received 33 graphic designs from 7 designers. They chose this graphic design from P.O.Design as the winning design.
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1539 Hero- a boutique health and wellness company located just outside of NYC is seeking a corporate identity (logo) for use on collateral materials, apparel, business cards, envelopes, letterhead, and web presence.
1539 Hero works with elite level Executives, CEO's, and professional athletes - working to develop strategies to improve their overall lifestyle. At 1539 Hero we use a multidisciplinary approach combining massage therapy, sport psychology, holistic nutrition,and fitness (Pilates, Yoga, Stretching, and Strength Training) to elicit maximum results. We are a high end empowerment and lifestyle company.
We are looking for a logo that is bold yet sophisticated using color schemes of gold/ rust (a rustic/ tarnished look), grays, chocolate browns, metallics, or bronzes.
Sample sites of a look would be at http://honestyjewelry.com/ ,
www.toriburch.com
1539 is the year in which the true north was discovered. 1539 is symbolic of a direction and our brand is meant to take clients on a journey of self discovery which always navigates them back to themselves to be their own hero. Possible logo should show direction using a compass of some sort. Not essential. Creating a unisex logo would be important that appeals to an elite crowd.
Updates
Project Deadline Extended
Reason: working on decision and speaking with clients about current design.
Added Friday, November 22, 2013
Target Market(s)
Affluent Executives, CEO's, and Professional Athletes
Industry/Entity Type
Boutique
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It would be nice to have a logo that has the name of the company in text but also a symbolic logo to go alongside it- or a logo that sits between 1539- HERO