Coffee distributor in London website concept design

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This customer received 61 web designs from 14 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We have just launched a rebranded coffee distributor in London supplying coffee to bars, restaurants, coffee shops and hotels.
We sell coffee, coffee machines, barista training and work with 2 brands - Segafredo and Kimbo. We want the site to have calls to action (i.e. advertising boxes that promote something such as a new blend or machine.
The site should be focused towards foodservice clients such as those mentioned above, and should follow the colours of the logo (the current site is www.caffe79.com). There should be around 200 - 250 words on the home page, and should make us look professional, modern, knowledgeable and most importantly, unique.
Sites to look at:
http://www.eightoclock.com/
http://www.joenewyork.com/
http://www.bluebottlecoffee.com/
http://www.matthewalgie.com/
http://www.sanremouk.com/
http://www.unionroasted.com/
http://www.ozonecoffee.co.uk/
http://www.doppiocoffee.co.uk/
http://www.segafredo.it/en/
http://www.kimbo.co.uk/
Updates
Just a quick reminder, we are a coffee distributor/wholesaler, not a coffee shop.
http://www.joenewyork.com/
http://www.bluebottlecoffee.com/
http://www.matthewalgie.com/
http://www.sanremouk.com/
http://www.unionroasted.com/
http://www.ozonecoffee.co.uk/
http://www.doppiocoffee.co.uk/
http://www.segafredo.it/en/
Added Tuesday, November 12, 2013
Target Market(s)
We are targeting businesses, and will be using SEO and social media to be found. Our target customers are restaurants, coffee shops, hotels, pubs and bars.
Industry/Entity Type
Advertising
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The home page, and maybe inner pages to a lesser extent, should have a banner which changes, and some advertising boxes (look at http://www.matthewalgie.com for example).
There should also be a minimum of 200 words on a page.
We currently have a Facebook page, but will be looking to launch Instagram, twitter, YouTube and Google+, so there should be icons (ideally branded in our colour scheme and look) which link to these pages.