• US$420

• 248 designs

• 91 designers

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Logo Design Brief

// 2017-09-11 Brief update.

-fonts - Once we get down to the end and a few finalists I will send the font over then. The font creators won't let me just post a link right now (sorry about that)

- In terms of the logo itself we would prefer to not use a traditional education type of symbols (i.e college cap, owl, books, etc.) We would like to to show education and that lifelong growth in a more subtle way.

We are a new education startup laser focused on teaching kids ages 1-5 to love learning, to encourage them in the what subjects interest them (regardless of the rules), and to make learning a daily practice.

Everybody always says the toddler's brain is like a sponge right?

We like this quote and believe in it... "The toddler years (which, for the purposes of this book, I’m defining as ages two to five) are among the least studied years in childhood. Compared to the numbers of studies of infants and school-aged kids, toddlers have historically gotten short shrift, which is alarming given the fact that during this time period, the brain and body are in a massive state of flux, growth, and change.
"

We exist as a company to do everything we can to teach toddlers as much as we can, to encourage them to love learning, to help them discover their passions and teach them more about those passions, and finally to create habits of learning that are done daily and consistently.

We plan to launch with a large video offering on youtube and our website.

Hope all of that helps...

The name of the company is Learning for the Win.

That give us the options of "Learning for the win" or "Learning ftw" or even "lftw."

We own both learningftw.com as well as learningforthewin.com.

In a hat tip the gaming parlance used "ftw" we really do believe that if we can teach our children to become life long learners, to love learning, whatever the subject then that truly will be "for the win". It guarantees a fulfilling life.

Target Market(s)

Our target market can be broken down into two groups. Parents of kids 1-5 (70% female focus, 30% male focus) and also the kids themselves.

Industry/Entity Type

Education

Logo Text

Learning ftw

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Custom font mentioned above

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must feature our color palette. There is an image that has them below as well as the library saved in adobe here
• https://adobe.ly/2xd9ssZ
• Logo must feature our fonts. We use Casatledown and we have all versions.
• https://www.colophon-foundry.org/typefaces/castledown/
• We are a video heavy operation so the logo must be strong on video and not have really thin lines that get distorted.
• Between the colors and the font that should establish the education type of vibe. The epic journey of life long learning that can start young.

Nice to have

• A strong mark / icon that goes along with the font

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