SWEETWATER'S "Gourmet Deli & Bakery"

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This customer received 46 logo designs from 20 designers. They chose this logo design from neboica as the winning design.
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Logo Design Brief
We need a logo design for a Gourmet Deli on the shores of Lake Huron in Michigan. The deli is located inside a old historical brick building with a courtyard and fountain. SWEETWATER'S Gourmet Deli & Bakery specializes in gourmet homemade pizza's, New York Deli style sandwiches, homemade soups, salads, quiches, etc.!!! Also located in the deli is coffee bar, a deli case with imported cheeses and olives and meats from around the world as well as fresh baked bread. SWEETWATER'S will also have a designated area to sell wine, craft beer and gourmet retail food items.
The feel of our deli is fun, funky, resort town and small town feel.
Target Market(s)
Target market are metro area people coming up to there cottages or 2nd homes or coming up on there boat to the beautiful harbor here for the day or weekend or even day trippers since we are only 90 minutes from Metro Detroit.
Industry/Entity Type
Building
Logo Text
SWEETWATER'S. or. SWEETWATER'S Gourmet Deli & Bakery
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I feel like it needs a identity other than its name like a symbol or character or some fun and funky element that represents what we are and the area. Think summer, fun, gourmet but relaxed food, beach, boats, vacation let your hair down feel!