• A$150

• 124 designs

• 39 designers

---

Logo Design Brief

We need a company logo for our Boardroom Advisory firm called NED (Non-Executive Directors). NED is the nickname that is given to Non-Executive Directors "New Economy Directors" - progressive digital mavens, cyber experts, climate risk and STEM scientists for boards) so we are effectively a recruitment company for board members. It is a highly professional and somewhat conservative market, however we want to be futures and progressive in our design, almost "tech-like" because we want to equip companies with new breed of director - digital, tech, marketing/CX, and cyber experts. We want to give them "New Economy Directors", a new and digitised way of thinking. Hence NED stands for Non-Executive Directors, but really New Economy Directors.

Target Market(s)

Board of Directors of companies, CEO, Chair of the Board, Company Secretary, we are targeting ASX listed companies, private companies and startups

Industry/Entity Type

Professional Service

Logo Text

NED

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• We want to appear professional with a forward thinking, progressive edge. We want to appeal to Boards seeking Tech, Digital and Cyber type directors so it needs to be almost like a startup tech brand.
• The website domain is neds.global, so our initial thoughts are that it would be a NED with a circle around it the letters to effectively say NED global. We need to be a powerful brand that is appealing to a conservative audience but that also speaks to progress and innovation. We think it will simply be upper case NED. Possibly with N.E.D but we think NED is simple.
• We think a brain or neuroscience like digital brain as a logo backdrop with NED letters would be interesting, let's try this.

Nice to have

• We would like to see something that is clean, and professional with a bit of a progressive edge to it. The traditional boardroom market is being shifted in the US in particular with half of NASDAQ S&P500 company boards appointing first time directors. We want to own this market, think technology, digital, cyber risk, climate risk, marketing / CX skill sets.
• It might have a boardroom chair in the logo, but this could make the logo look a bit naff. We are open to different approaches but essentially we have to be mindful that we can't be too bleeding edge creative because of our target customer.

Should not have

• It should not have too much going on, simple and slick is the brief. I would say, only a few colours and keep it simple is the philosophy even though our targvet customer is sophisticated, the design wants to be simple and not too much going on.

---

Files

Download all files - 1.5 MB