SeatMap Lab - Designing a logo for an academic startup
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This customer received 108 logo designs from 46 designers. They chose this logo design from hih7 as the winning design.
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Logo Design Brief
We need a logo design for a new company called "SeatMap Lab." We are professors in marketing and analytics and provide a platform for companies to test how consumers like different seating arrangements. This could be different types or shapes of seating charts. Imagine choosing your seat at movie theaters, sporting events, lectures, airplanes, etc. Should the seating map be wider or larger? Show more or less space between seats? More or less vip sections? We can test the effect of these decisions on how much consumers like the experience, via creating experiments and data analytics.
Our web software interface uses the neon theme http://demo.neontheme.com/dashboard/main/
though the front-end hasn't been developed yet, we will likely also use the front-end provided by the layout but don't let that one drive things too much.
http://demo.neontheme.com/frontend/main/
We are quite open to colors, and styles, though something that would integrate well with the layout would be super. Perhaps a bit more modern than classic, youthful than mature, and we are open to levels of complexity and the use of pictorials.
Target Market(s)
Professors and students who do academic research on the topic, and industry partners who may use the data
Industry/Entity Type
It Company
Logo Text
SeatMap Lab (or variations like Seatmap Lab, the Seatmap Lab)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Some interesting non-text inclusion (e.g., an object)
- Multiple colors
- These are could have, but really, not necessary.
Should not have
- Please check the discussion / messages where I put updates.