• C$170

• 104 designs

• 36 designers

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Logo Design Brief

A small clothing line with a smart, double-meaning logo that will help it expand and carry the brand. People want to buy it because the logo is so good! It's fun and subversively edgy -- like FCUK, but with a more SKATER/SURFER feel to it.

There should be a subtle seal/sea lion (NO LIONS) in the logo/wordmark somewhere. We have been trying to use the "qu" but it keeps reading like phooie. It needs to still be clear and easy to read as Le Phoque.

This will go on hoodies and hats, primarily. The wordmark needs to be strong, but the logo can also hold its own. 100% Canadian made (which is rare!) -- but no maple leaves, please.

See attached for concepts that we like to get a sense of the look and feel.
Bold, modern, fun, clever.

Target Market(s)

Men & women 18-40

Industry/Entity Type

Fashion

Logo Text

Le Phoque (or le phoque)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Strong wordmark with logo that work together & also separately

Nice to have

• Use of Negative Space in the design
• A seal/sea lion, partial or whole - but not cute!

Should not have

• No maple leaves
• No cartoons
• No "obvious" middle fingers
• No "cute" seals, please.

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