Logo for tour & travel company in Madagascar

Want to win a job like this?
This customer received 28 logo designs from 12 designers. They chose this logo design from olvanita as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Our company is based in the south east of Madagascar. We specialize in adventure, wildlife, trekking and surfing tours. We also do more run-of-the-mill tours and holiday packages. But for most people, Madagascar is definitely about adventure and wildlife. Our clientele are mainly from 25 - 45 years old. Climate is quite extreme, sign-writing needs to be redone regularly to look fresh, but paints are only available in very basic colors. Our company name, Dadamanga, means favorite (or sacred) father or uncle. Dada meaning father or uncle, and manga meaning blue, the color blue, which is the sacred color, so anything that is "manga" is special. It would seem most obvious to make our logo a shade of blue, in fact, it would be kinda weird if it was not blue. Being in Africa, we could use an African "feeling" font. I have uploaded a couple of images of the old shopfront (which will be repainted) to give you an idea of the present style.
Updates
Project Deadline Extended
Reason: I have decided to guarantee the competition and therefore I think I should extend the deadline because really the game has changed.
Added Sunday, January 29, 2012
Thanks to everyone, I have chosen a design.
Added Sunday, February 12, 2012
Target Market(s)
Middle-class European and South African tourists from 25 - 45 years old. Surfers, adventurers, birdwatchers, nature lovers.
Industry/Entity Type
Travel
Logo Text
Dadamanga SaRL
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The color blue (I am not sure about the type of blue really so I am open to suggestions). The letters SaRL must be smaller than the word Dadamanga. SaRL is the French equivalent of Ltd (Limited Liability Company) so it is compulsory to show it, but it has no meaning to the client and should be small in size.
Should not have
- Should not have cartoons of people or animals, must not have a lemur or a chameleon in it. If it had an animal it could have a fosa (Cryptoprocta ferox). Nothing corny. Stylized Malagasy people or animals would be ok as in the designs uploaded.