High end logo and brand identity

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This customer received 249 logo designs from 75 designers. They chose this logo design from marktirumph555 as the winning design.
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Logo Design Brief
This brand is offering high-end custom homes, including timber frame, modern design on Canada's Atlantic Coast in Nova Scotia. We are a small but crazy skilled company. Looking for a clean, modern, classy design.
Would like to have a creative application of a home incorporated with a spruce tree perhaps in a "royal crest" kind of feel, depends on how it is done. Very open to designers thoughts and ideas. I like circular logos I have seen.
The design has to be able to be applied on trucks, trailers, online, on clothing and job site signs.
Hand drawn elements or feel to reflect the custom hand on work the company would be favored.
Or another approach I would like to compare on would be a circular type design, here are a few samples of that: https://www.pinterest.com/explore/circle-logos/?lp=true
Can't wait to take a look at what creative genious come in!!
Target Market(s)
Higher income couples, some are retirement age but some are first time home builders. For this segment ensuring they get what they want in their home out ways costs. They want to feel trust with the builder they choose - trust with their budget and that they are getting the best consultation to make decisions while building their home. They want their home to be uniquely built specifically for them as it incorporates their own ideas.
Industry/Entity Type
Contractor
Logo Text
Atlantic Custom Homes
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Open to suggestions. (google fonts, maybe something like) Source Serif Pro, Cardo, Roboto Slab,
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Looking for the the 'Atlantic' to be a bit smaller, and the Custom Homes having a more of a designed text feel.
Nice to have
- Would like to have some rationale around the designs submitted provided if possible.
Should not have
- Nothing bulky or generic. Would like extra detail in the logo design as a reflection of the work the company does.