• US$150

• 49 designs

• 18 designers

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Book Cover Design Brief

I need an impactful front and back cover design for my next non-fiction creative thinking book. Striking, modern, simple. Clean, with preference using black and red as dominant colours (but open to surprise).

Will be an e-book and printed book.
size; 6" x 9" (2:3 vertical rectangle)





barcode to come
some of the blurbs might change
insert author pic

Hope this is a great brief for you. Let me if any questions! ;)

Target Market(s)

Professionals. Maybe start-ups, entrepreneurs, or Fortune 500 execs

Industry/Entity Type

Business

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• FRONT COVER:
• title: KILLER QUESTIONS
• subtitle: How to ask better questions to create breakthrough solutions.
• author name: Stu Lloyd
• author descriptor: TEDx MC/Storyteller/Hothead
• review blurb: "The Perfect Storyteller!" - The Telegraph, UK.
• BACK COVER:
• title: Rock the New Economy with Explosive Questioning Skills.
• - Find out the Killer Questions that kick-started empires like AirBNB, Warby Parker, Starbucks, Gatorade, Air Asia, Pandora, Google, Amazon, Harry Potter, and, er, even Kickstarter.
• - Learn how companies like P&G, Apple, Dyson, JetBlue, Disney, Dove, Mercedes F1, Pixar, and Gore use Killer Questions to develop blockbuster new products, experiences and marketing messages.
• - How to identify and eradicate your cognitive blindspots.
• - How to create a Curiosity Gap (and why that’s so important).
• - Why it’s important to challenge the Status Quo and how to do it.
• title: What if there was a formula for creating Killer Questions? There is!
• Get on board this rocket ship with business creativity expert (and best-selling author) Stu Lloyd as he guides us through a proven system for creating more insightful, more powerful questions, which point us toward breakthrough solutions, products, and process innovations.
• For the first time, he shares the Killer Question (Innovation Question Formulation) System here. The same system that he has taught to senior executives from major corporations such as Citibank, Adidas, DaimlerBenz, Siemens, Pfizer, and many other progressive companies.
• title: Praise for Stu Lloyd’s work:
• “Really impressive and inspiring. Causes us to really jump out of the box. The questioning and challenging skills we learned here really apply to our everyday R&D work situations.” Lance JiangWe, Senior Innovation Engineer, DaimlerBenz.
• “Blown away! This is really corruptive to everything I’ve been thinking. I recommend this because it is so original.” Cliff Wu, adidas.
• "Stu Lloyd is truly a subject matter expert." Charles Lee, Citibank.
• www.stulloyd,com

Nice to have

• Book contents is workbooky and workshopy in style (ie alot about getting stuff up on flipcharts) so some 'handwritten' Sharpie marker type like in some attached examples might be suitable.
• does it need a graphic element? up to you

Should not have

• Not too busy, not too fussy. Simple and strong. Boom!
• Don't use Question Mark in cliched way

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Files

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