• NZ$485

• 214 designs

• 69 designers

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Logo Design Brief

Hi, i’m looking for a new/ alternative logo for our restaurant/bar PK. The current logo is a stencil font lower case ‘pk' in a rounded square. I’ve included a copy of it, but don’t want you to feel tied to it. You can choose to incorporate it it/enhance it, but ultimately I’m looking for fresh ideas rather than a logo rework.

Ideally “eatery & bar” included in the logo, but not imperative. As part of the branding we have large fox and hare murals in the venue. So i would be keen to include a fox and hare if that is possible. We also have a garden and quite a bit of greenery (the p in pk stands for ‘park’).
It’s a large architecturally designed slightly industrial style venue (high ceilings, concrete floors), but with soft furnishings, a lounge and garden. The venue caters for business people (largely creatives in the movie industry) during the day for lunch, but has a large family following as well.
We also brew our own craft beer, so have a ‘brewery’ component, so looking for something upmarket and modern (not too cutesy), but not boring/ with a bit of character. A bit playful. Possibly that sort of hipster 'craft beer' vintage styling.

Basically interested to see your ideas. Thanks!

Target Market(s)

20-45yrs professionals (film/ creative industries) for lunch and bar. (main target). But also have a family market.

Industry/Entity Type

Restaurant

Logo Text

‘pk’ (preferably lowercase) as the primary text (this is the name of the business). Then 'eatery & bar’ as the secondary text.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• “pk”

Nice to have

• Fox & hare illustration
• secondary text "eatery & bar"
• possible inclusion of tree or similar (to tie in with ‘park’ theme)
• Colour wise the current logo is in orange tones, but we haven’t been consistent with that in terms of branding on stationary etc. We started with green. Predominant colours in venue (other than the industrial grey/ off-white) are orange (orange/tan leather seating) and blue (also some seating). The exterior of the building is a mid/dark blue with partly cedar wood cladding.
• Happy also with a black/monochrome logo.

Should not have

• Nothing too cartoonish. Nothing too twee/ old fashioned. Looking for a slick, cool,
• contemporary brand. I’ve attached some files of logos of the sort of style i mean. Modern but not too cutesy. I’ll try to find some more.

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Files

Download all files - 1.2 MB