• US$150

• 13 designs

• 4 designers

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Label Design Brief

Durbanville Distillery is a premium craft distillery based in Western Cape, South Africa. We are one of the few distilleries doing cold distillation of alcohol and have developed a range of South African rums that require labels. The range consists of a Silver, Dark and Spiced Rum. We are looking for one design with thee variants as described above. The design should be modern and not "traditional" as most rum labels are.
The labels sizes are for 375ml bottles and are 80mm - height x 170mm - long.
Attached is a conceptual text label showing the regulatory requirements for the back portion (volume, abv, batch number...etc). Attached is a sample label of rums of the same variants.

Please include the following for each label:
Silver Rum: "Hint of toffee and caramel"
Dark Rum: "Bold oak aroma with undertone of vanilla"
Spiced Rum: "Light oak with hint of cinnamon"

The rums will be sold individually and in combination in a white gift box. Attached the die-lines of the gift box. Therefore the color schemes need of the labels needs to work inside a white surrounding.

Target Market(s)

Premium craft spirit consumers

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Reference to cold distilled
• Regulatory information on label as per sample provided

Nice to have

• None

Should not have

• No pictures i.e. ships, pirates, people etc.

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Files

Download all files - 1.3 MB