• US$300

• 119 designs

• 33 designers

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Logo Design Brief

Leaside Tennis Club (http://www.leasidetennis.org) is a very active community-based tennis club that was founded in 1948. While the club enjoys a strong base of original members, over the past few years the club has begun attracting much younger tennis players. The club is very successful (700+ people on the waiting list) but has been "stuck" with an out-of-date look and up til now has used a Coat of Arms that was designed in the 70s as its logo. This crest was the official mark of the Borough of East York in which LTC resides (East York has been eaten up by Toronto) and they simply added tennis racquets to it to give it a tennis feel. The club is in the midst of an electronic evolution (only 130 members of more than 1500 still insist on hard copy newsletters) and the current graphic (attached) is not user-friendly for the various modes of electronic communication that the club has moved to: web site, email alerts (via Constant Contact), Facebook Page, Twitter account, electronic newsletter. We play to re-develop the web site over the winter and the new logo will be a focal point of the club's online presence.
The proper name of the club is Leaside Tennis Club but it is also known to members as LTC.
Our junior program is one of the most successful in Toronto with our youngest players racking up wins at tournaments across Toronto and provincially as well.

Target Market(s)

Adult membership base split between older generation tennis players between 60 to 80 years (approximately 45% of membership) with the remaining 55% ranging in age from 20-60. We have 300+ junior members under 19 years of age.

Our members are very competitive tennis players with many of the available court hours reserved for organized competition including house league, tournaments and various Inter-County teams playing against other clubs in the Greater Toronto Area.

Industry/Entity Type

Electronic

Logo Text

Leaside Tennis Club (would like LTC to stand out)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In order to appeal to both the older membership base as well as the new younger members the logo must include the full club name "Leaside Tennis Club" but liberties can be taken so that LTC stands out. There should be some sort of visual imaginary that makes it easily identifiable with a tennis club (e.g. tennis ball, net, racquet.) We would also like to see the old married with the new (retro and contemporary) so we can appeal to all our demographics. The logo must translate well to Black and white and be scalable (when size reduced words should still be very legible) for use in various applications like online (web site, Twitter, Facebook, HTML email), promo items (stitched/silkscreen), printed newsletter. Final output will require high res and low res versions of the artwork and final formats: .png ; jpg ; gif ; ai/eps

Nice to have

• Ideally, the logo should be stacked to avoid a wide horizontal footprint. IT would be nice if LTC could stand on its own but not necessary. Since we are about to re-design the web site and move it to a new platform we have no font restrictions (except for avoiding New Times Roman)
  The green that we currently use is RBG 85 119 86. While we would like to keep some continuity for the original membership base the final colour scheme can depart from the current look but would prefer that it not be an extremely radical change. The current colour is dull though so would like to liven things up. Colours chosen below are just suggestion pallets. Two colours is fine. The original coat of arms (attached) is near and dear to the hearts of many of the original members. It would be nice if some element from it could be brought into the new design.
  
  

Should not have

• We'd like to avoid gradient colours and old style, serif fonts like Times New Roman.

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