• A$150

• 25 designs

• 12 designers

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Packaging Design Brief

We are passionate about delivering healthy and tasty treats that are Raw, Organic, Preservative Free, Gluten Free, have No Added Sugar and No Additives!
In this project we are looking for a design for a new healthy food product to be launched soon in Australia. The packaging will be a bar wrapper made from foil that will be hot sealed, with a front and a back.

The snack is a raw, organic and healthy treat made predominantly with nuts, and will come in 3 initial flavours:
- Black Forest (Sour Cherry and Choc)
- Berry Bananza (Banana, Apricot and Blueberry)
- Tropicanova (Pineapple, Passionfruit and Kiwi)

The product name is CookieDo, which does not currently have a logo. We are happy to have this as a simple written component of the initial design at the top of the packaging, perhaps within an circle, square or oval.

The typeface used for the names and the main ingredients should be fun.

The overall design should be very simple and make use of minimal colours. Our preferences are to have a plain colour for the background, such as light organic brown or white, with an eye catching colour that can be used to define the flavour, but should not be too vibrant.

We do not want to have an 3 dimensional images or objects. Nor do we want to have product images and any imagery should be only to give the impression of the flavours within rather than an image of the flavour. Finally, we do not want to have gradients included in the design.

The final design should communicate healthy, tasty and fun!

Examples of inspiration designs are attached in the files.

Main Information:
- The front should comprise of the following information:
-- CookieDo
-- Flavour name (such as Black Forest)
-- Main Ingredients (Sour Cherry and Choc) (This is optional)
-- Portion size (60g)
-- Message (This is optional)
--- 0% Additives
--- 60% Nuts
--- 100% Natural

- The back needs to have space for the following information:
-- Nutritional Information
-- Barcode
-- Ingredients
-- Contact information

- Wrapper Dimensions
-- Width: 14cm
-- Height: 15cm

- Bar Dimensions
-- Width: 3cm
-- Height: 10cm
-- Depth: 2.5cm

Target Market(s)

People who want to have a healthy tasty treat

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Main Information:
• - The front should comprise of the following information:
• -- CookieDo
• -- Flavour name (such as Black Forest)
• -- Main Ingredients (Sour Cherry and Choc) (This is optional)
• -- Portion size (60g)
• -- Message (This is optional)
• --- 0% Additives
• --- 60% Nuts
• --- 100% Natural
• - The back needs to have space for the following information:
• -- Nutritional Information
• -- Barcode
• -- Ingredients
• -- Contact information
• - Wrapper Dimensions
• -- Width: 14cm
• -- Height: 15cm
• - Bar Dimensions
• -- Width: 3cm
• -- Height: 10cm
• -- Depth: 2.5cm

Should not have

• We do not want to have an 3 dimensional images or objects. Nor do we want to have product images and any imagery should be only to give the impression of the flavours within rather than an image of the flavour. Finally, we do not want to have gradients included in the design.

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Files

Download all files - 0.5 MB