Syntegral
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This customer received 197 logo designs from 65 designers. They chose this logo design from Psych artist as the winning design.
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Logo Design Brief
Looking for a logo suitable for a matching powerpoint master slide.
Syntegral works in the international public health, development and education fields. We help projects translate the site-uniqueness of successful projects into something that can be adapted to other sites/locations. Our tagline is "The Art and Science of Adaptation". It may sound really academic, but we see ourselves as addressing the practical problem that any good local project will face if it wants to be evolve to accommodate changing circumstances.
As our work is highly conceptual, the logo should probably be graphically powerful but also meaningful. Key ideas are "synthesis," "integration""adaptation," "transition," "evolution" and "complexity"
Target Market(s)
International aid donors (USAID, Centers for Disease Control, Gates Foundation, Buffett Foundation, etc.), think-tanks, universities
Industry/Entity Type
Management Consulting
Logo Text
Syntegral
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong graphic (non-figurative) appeal
- Conceptually meaningful--really captures the idea of translating/synthesizing complexity into something unified. .
Nice to have
- Bold, saturated colors (but there can be gradation to convey transition, the adaptation process, etc. if that seems useful). Below I suggest some colors I like, but obviously I don't think all of them should be used
Should not have
- drawings meant to realistically depict people or objects (i.e., character logos)
- Should not be too "corporate" looking (not just a strong graphic of the "S" but something that also conveys meaning.