Twenty/15 Brewery Label Adjustments
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This customer received 7 packaging designs from 2 designers. They chose this packaging design from Lezette_G as the winning design.
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Packaging Design Brief
Twenty/15 is a brewery that has been trading over the last year creating modern ales. We are looking for somebody to create a design for us to use to label cans with as we launch one of our beers in cans. All assets will be supplied and an example of what we are looking for, so we need somebody to modify an image we own to copy it and create a larger background, and then drop our logo, barcode and health warnings onto the background. We also need to add the words "Pale Ale" In the uploaded files is an example of the bottle labels we have been using up until now and we will provide as most of the required assets but some may need to be adjusted or created.
Labels are to be stripped back to allow the back ground to come through but must include:
- Logo (with brewery name below)
- The words "Pale Ale"
- Barcode and Health Warnings as shown on example bottle label
- Ingredients - As shown on example label
- Brewery Address as shown on the example labels
Other than that we want a simple clean label...we want to get rid of as much text as possible so no brewery descriptions or beer descriptions.
Target Market(s)
Craft Beer drinkers
Industry/Entity Type
Brewery
Font styles to use
Other font styles liked:
- Text to a minimal
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo included
- The Words Pale Ale
- Health Warnings
- Barcode
- Brewery Address
Should not have
- Best Before End or Batch Number
- Any text describing the brewery or beer