• US$170

• 162 designs

• 45 designers

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Logo Design Brief

I am launching a self-help/business related podcast titled "Dear Failure" that interviews guests who have failed in business but used the lessons from those failures to go on to create successful businesses. The purpose of this podcast is to inspire and motivate listeners into realizing that failure is not final and that success is attainable.

I would like a logo/cover art designed for this podcast in order to display it within the iTunes store and other prominent podcast streaming services in order for potential listeners to find my podcast.

The cover art needs to be clean, crisp, and minimal but attention-grabbing and eye-catching enough to stand out amongst other podcasts displayed. I am open to bold colors, design formats, and other aspects to make it stand out, but I want it to be as clean and clutter-free as possible.

The name of the podcast is "Dear Failure" and the sub-title is "Inspiring stories from those who have gone from failure to success." The sub-title is optional for use if the main title (Dear Failure) is done in a prominent enough fashion to where it gets the user to click to learn more.

I am open to graphical elements being utilized in the cover art/logo, but would like it to be tastefully done if utilized.

The concept behind the name "Dear Failure" is along the lines of the famous "Dear Abby" column where readers would write in for love advice. In the nature of this project, the "Dear Failure" name implies that guests that I interview on the podcast are sharing their intimate stories about failure, but doing so in a way that inspires others that they have learned from their mistakes and turned it into business success.

The usable image needs to be in JPG and RGB color space. Ideally designed in a vector editor to make the artwork capable of scaling to any size without losing quality.

The minimum pixels needs to be 1400x1400 and the maximum can be 3000x3000.

I would also like it to be usable for a twitter banner (1500x500 pixels), facebook page banner (828x315 pixels), and YouTube banner (2560x1440 pixels).

I need it to be a recognizable concept at small sizes as most podcasts are consumed on mobile devices, therefore a small square the size of a postage stamp is how it will likely be seen by potential viewers for the first time when looking to discover new podcasts on the platform that they use.

More info about podcast artwork can be found here: https://theaudacitytopodcast.com/how-to-make-great-podcast-cover-art-tap191/

*** one of the designs I like a lot is the podcast coverart for NPR's "Rough Translation" and think a similar theme could work well for this design. I have attached an image of it.

Target Market(s)

25-35 year old entrepreneurs

Industry/Entity Type

Entrepreneur

Logo Text

Dear Failure

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be recognizable at all sizes, to include postage stamp size as seen in iTunes store.

Nice to have

• - Custom artwork
• - Optional text: "with Jeff Rambo"
• - Optional text: "Inspiring stories from those who have gone from failure to success."
• I would like to see artwork with and without the optional text for comparison.

Should not have

• Images of any real person.

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Files

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