Branded Outdoor Apparel Logo Focused on Luxury and Craftmanship for Men

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This customer received 15 logo designs from 4 designers. They chose this logo design from Jhonas as the winning design.
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We are looking to design a new logo for our company that is in the branded apparel space. The company's name is Rux USA. The brand is aimed at the high-end outdoor and casual apparel and is a combination of ruggedness and luxury. Target market is active/fit men of all ages. The logo should be simple. We are looking to convey quality, performance and luxury. We are focused on craftsmanship.
Target Market(s)
active fit men of all ages who value quality in clothing. Our clothing should be considered versatile and high-end. Designs will be fairly simple, but extremely well crafted
Industry/Entity Type
It Company
Logo Text
rux USA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity and active lifestyle
Nice to have
- Should have some limited color, but not too colorful. Consider what was provided in attachment
Should not have
- complexity