• US$225

• 34 designs

• 4 designers

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Logo Design Brief

We are trying to adopt a new Logo for an association of Figure Skating clubs in Southern California. The chair hates all the California Cliches (Sun, Beach, Etc), so the board opted to go with a stylized version of our Name and forgo a "picture". We want it to imply skating/ice without being too literal. It will need to be printed on various paperwork, as well as possibly embroidered or screen printed on items we give away/sell. Our full name is very long - but on a day-to day basis, locally, we are just "Interclub". We do need the rest of the name to distinguish ourselves from all the other Interclubs around the country, but it does not need to be the focus. The two final images we liked of what the committe drafted are attached. The debates we are having and need professional eyes and advise on are: 1) should the words be centered; or left justified. 2) What will the logo look like if we use it without the graduated blue oval (since we know that will not work well in some applications). 3) Is there a way to have a more interesting font that the stock ones we have access to. 4) Can a real artist draw the bade better/with a suggestion of the toe picks. 5) are we missing something way better because we have no idea what we are doing ? I also uploaded the OLD logo (globe with a lot of junk piled in front, with bad resolution) - so you can see where we started. In the 50's. That is where we started!!!

Target Market(s)

Parents (20-25 year olds) and Skaters (5-21 year olds). Sponsors (businesses who donate goods or services.

Logo Text

Southern California Interclub Association of Figure Skating Clubs.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The full name of the organization. Some reference linking us to figure skating - even if "impressionistic".

Nice to have

• A feel of smooth motion/movement. I suggested colors - but we are open to your suggestion on that.

Should not have

• Any California Cliches: Palm Trees, Beaches, Flip-Flops, etc...

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Files

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