Display box for Electronic Cigarettes

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This customer received 40 packaging designs from 6 designers. They chose this packaging design from MicroZ as the winning design.

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Packaging Design Brief

Complete a retail display box design for electronic cigarettes with template and description given.
Attached files include our Logo (which can be tweaked if needed), competitors display boxes, product sample (each different flavor is a different color), display template file that needs to be edited and dimensions kept

Please note that the sides of the display box get torn off in store and the top of the box folds over and becomes a front-facing focal point (you can see how this looks in the competitor images).

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Updates

Please note that the sides of the display box get torn off in store and the top of the box folds over and becomes a front-facing focal point (you can see how this looks in the competitor images).
Added Thursday, November 14, 2013

Project Deadline Extended
Reason: Switching project to committed instead of refundable
Added Friday, November 22, 2013

A couple key things we are looking for:

Icons of flavors - the boxes will be far enough away that the wording will be hard to see so we need icons for the flavors
lifestyle effect - please have a look at http://www.bfreevapor.com/ its all about "lifestyle"  we need this effect in the designs somehow
tear off part of the box - please have something showing whats inside for the tear off part of the box e.g. pic of the cigs

Added Saturday, November 23, 2013

Target Market(s)

- Retail store display box
- including smoke shops, convenience stores, drug stores, grocery stores, gas stations

- non smoker, social smoker, social events

Industry/Entity Type

Electronic


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - Logo (attached) - contractor can tweak logo if they feel creative

    - Flavors - Each box will have two flavors. There will be product in two rows (one for each flavor). On the packaging there must be a specific space to insert flavors. Flavor list can be found: http://www.bfreevapor.com/e-juice/
    - For this design, please use the following flavors:
    - French Vanilla
    - Appletini

    - Design must allow for flavors to be changed with minimal effort
    - Flavor information should be kept within specified space(s)
    - Must be Vector format

    - Space to insert price (leave blank initially)
Nice to have
  • Light (white) background to stick out compared to competitors (picture of competitors attached)
Should not have
  • - No fancy script letters - Display box will be about 6 feet away from customers so simple, clear fonts will be preferred..

    No dark colors - display box must stick out

Files
Download all files - 8.6 MB
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Payments
1st place
US$260
Participation payments x 2
US$20
Total
US$300

Project Deadline
30 Nov 2013 04:28:41 UTC
Language

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