Update current boring label!!

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Packaging Design Brief

Help! We need to have our current label redesigned. Initially it was ok but now it needs more punch. We have 3 different products. Vinaigrettes, Balsamic Glazes, and flavored olive oils. I want the same label for all 3 but perhaps in different colors to set the 3 apart. I like clean lines and need something that will be easier to read. Colors I like are black, white, golds, greens and browns.

I like some of the olive oil labels that are out there as they are very clear and easy to read. Same holds true with some Champagne labels.

You all have been so terrific in the past I hope someone can generate a new and wonderful look.

I have attached the current label to use for size.

I look forward to seeing all your wonderful designs.

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Updates

Designers,I went on shutterstock and asked to see all the olive oil labels and there were many labels that I liked a lot. The vintage look is amazing, so please check them out to get an overall feel for what we are looking for.Many thanks,Pegi Added Wednesday, August 9, 2017

Project Deadline Extended
Reason: I feel like the label still needs some work. Am looking for that design that without tasting our product SELLS IT!
Added Wednesday, August 16, 2017

Target Market(s)

Upscale food buyers. Our products are on the upper end of the spectrum and cost a bit more than others due to their high quality ingredients


Font styles to use
Serif
Decorative
Script

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A label that stands out. I see all the wonderful labels that are out there and want something that looks like it's worth more money.
  • I would like Divine to be have more of a punch as well.
Nice to have
  • I like the look of white labels with wonderful designs that are easy to read and really stand out. Right now our product is basically plain. The look of champagne labels and olive oil labels. You can get a feel for what I am looking for by looking on line at the different types of labels on bottles.
Should not have
  • No pictures just print

Files
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