Logo for a floral design company

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This customer received 71 logo designs from 29 designers. They chose this logo design from watwats as the winning design.
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I need a logo for a company that does floral and table arrangements for weddings, corporate events, sweet sixteens, bar and bat-mitzvahs, etc. etc. Typical services include sit-down tables, cocktail tables, bridal bouquets, linens, plants and occasionally lighting. Arrangements are typically, but not always flowers. Company name is Florecer.
Target Market(s)
Parents of engaged couples in their 20s and 30s. Event planners for foundations and corporations in the New York/New Jersey area.
Industry/Entity Type
Floral
Logo Text
Florecer Events & Floral Design
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Gadugi, or something similar
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern, fresh design. Should appeal to a sophisticated, upscale and urban population.
- "Events & Floral Design should be smaller font....
Nice to have
- Modern and/or abstract representation of a flower/flowers. Would like the color brown in the design
Should not have
- Absolutely nothing too frilly or traditional