NordRoast Coffee Roasters Logo Design
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This customer received 158 logo designs from 50 designers. They chose this logo design from M.A.D. Co as the winning design.
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Logo Design Brief
NordRoast Coffee Roasters, located on Vancouver Island, BC, Canada is a specialty coffee roaster, roasting coffee beans in the Nordic light roast tradition. NordRoast requires a logo for use on its branding material, website, packaging etc. I'm very excited to see what you can come up with and I'm certainly looking forward to developing further branding, web content etc that drives forward from the logo as a platform. Thanks!
Target Market(s)
Consumers (and press/media). This logo will be featured on coffee bags in supermarkets and sold online.
Logo Text
NordRoast Coffee Roasters
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The preferred design look is a "simple graphic" brand design. The logo should include the text "NordRoast Coffee Roasters" with a focus on NordRoast in the actual graphics. Logo should be instantly recognizable. Maybe have NR as a graphic w text under or alongside? I prefer San Serif fonts like those used by Audi, Apple etc.
- Focus on NordRoast name with secondary line indicating Coffee Roasters.
- Eg.
- NordRoast
- Coffee Roasters
Nice to have
- A quick search showed me many examples of almost pencil art design that I like. Can be B&W or colour and if colour, preferred colours are steel blues, greys, red/silver, possibly orange/grey.
Should not have
- No script fonts, no animals or the like in the graphic. Should be very professional and simple. Examples of such logo elements can be seen here and I like this direction: http://designinspiration.com/tag/minimal-logo