A logo for a personality test platform "Typkompass" is required.

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This customer received 92 logo designs from 25 designers. They chose this logo design from TeCh86 as the winning design.
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Logo Design Brief
The online platform is about the collection and determination of the personality type of persons. The result is then used for personal purposes (career choice, decision support, self-development, etc ...) or for business purposes (HR decisions, business partner selection, company optimization, etc ...) The website function is to assess a person's personality type via an online indicator and video -course. If you are looking for a job, you will be able to find the right job in the future. If you are looking for a job, you will be able to find the right job in the future Compass what guides in the right direction
Updates
Project Deadline Extended Reason: Despite all the work done by a lot of designers - thx for all of your contributions and designs - there is a single design that fits my need. So I decied to add the extra days. Added Saturday, August 12, 2017
Target Market(s)
B2B
Industry/Entity Type
Consulting
Logo Text
Typenkompass
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo should: - serve as a word mark - the lettering "Typenkomass" contain either: - complete lettering "Typkompass" - separate lettering "types" "compass" (Important: no word for word separation must be used As a whole) - should contain a compass or an element which can be or be recognized in the direction of a compass. - also "small" can be clearly seen - can also be easily recognized in grayscale or black / white (printed) - rather simple (few colors, clear forms, high recognition value) - should be built into the "width", not in The "height" ("transverse format" is not "portrait format" eg : HSL (221, 71%, 65%), with the following features: - Color: black (HEX RGB: 668EE5 - RGB (102, 142, 229) ) Secondary color for logo: Gray: HEX RGB: 333333 - RGB (51,51,51) - HSL (0, 0%, 20%) Optional additional color for logo accents Green: RGB: 1A7926 - RGB (26,121,38) HSL (128, 65%, 29%) The logo should: - Serve as a word and design mark - Contain the text "Type Compass" (either as complete word or separated in "Types" and "Compass" BUT there schouldn't be Any character between the two words, it must be recognized as one word) - should contain a compass or an element which can be understood or recognized in the direction of a compass. - white, black, white, black, black, white, black, white, black, white, black, white, Portrait-style (for instance on the site it should have dimensions: height: 50px and max-width: 330px) - make to reputable / reliable and modern impression Primary color before Typo and Logo: Blue: HEX RGB: 668EE5 - RGB 102, 142, 229) - HSL (221, 71%, 65%) Secondary color for logo: Gray: HEX RGB: 333333 - RGB (51,51,51) HSL (0, 0%, 20%) Optional color For logodetails (if needed) Green: RGB: 1A7926 - RGB (26,121,38) - HSL (128, 65%, 29%) IMPORTANT ADDITIONAL INFORMATIONS added 12/08/2017 As there is no result available at the moment that firs my Needs I want to move on and bring this project to a good end. Maybe it's me and my expectations about the "compass-element" and yes it's hard because of the "compass-formfactor" itself. Since I've been working for a few years now, I've been working on the "compass-element". Back to the intenional Idea the online tool should not be used. So it would be so OK for me to get on this "train" and design a logo-element that symbolizes: to make a career, to make it to the top, to make one's career, to carve out a career, and so on ! Maybe this topic is much easier to realize and design. Thx for your endurance and endurance! Exept of the "compass-element" all other standards stay the same! If you have any question about it please do not hesitate to ask.