• C$150

• 273 designs

• 67 designers

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Logo Design Brief

Koala Autorent Logo Refresh
Background
Koala Autorent is an independent car rental company in Hungary, operating from the capital, Budapest, since 2011. Over the years Koala Autorent has established a strong position in the market by servicing primarily the needs of expats returning home, tourists visiting Hungary and small to medium-sized companies looking for a more affordable alternative compared to the big car rental chains like Sixt, Budget or Europcar.
Now
ű Koala Autorent is planning a major shift in their strategy: From Autumn on they will also offer an innovative subscription-based model to Hungarian locals. As a part of this strategy, Koala Autorent has also opened its first ever store in one of Budapest’s prime shopping malls, Mammut.
Challenge
This shift in strategy needs also to be reflected in the brand. The current visual identity of Koala Autorent, though well-recognised by their existing customer base, does not appeal to the more forward-thinking potential customers who would consider a subscription for a car.
Objective
Make Koala Autorent appealing for the new target group while still remaining recognisable to its core customer base.
Task
The current logo has been designed years ago and it shows. Evolve the Koala Autorent logo
Make it more modern to reflect Koala Autorent’s new innovative approach
Keep, or just slightly modify the main elements (Koala-illustration & typeface) so that it remains recognisable to their existing customers
Keep, or enhance the presence of the values Koala Autorent stands for:
Friendly, but not back-slapping
Casual, but not laid-back
Modern, but not futuristic
Premium, but not luxurious

Target Market(s)

25-59 year old urban people who live downtown or in other better quarters of the city. They usually have a degree and/or work for multinational companies or own a small or medium sized enterprise. They always have an at least 2 year old driving license and a credit card.

Industry/Entity Type

It Company

Logo Text

Koala Autorent

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Keep, or just slightly modify the main elements (Koala-illustration & typeface) so that it remains recognisable to their existing customers

Nice to have

• Black and white should be interchangeable so as to look good on all backgrounds.

Should not have

• Keep, or enhance the presence of the values Koala Autorent stands for:
• Friendly, but not back-slapping
• Casual, but not laid-back
• Modern, but not futuristic
• Premium, but not luxurious

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Files

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