New Product Design - Trunk Caddy
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This customer received 12 vector designs from 4 designers. They chose this vector design from Seema Suvarna as the winning design.
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Vector Design Brief
Description: Trunk Caddy is a brand new design that will finally tame your trunk space.
Color: Multi-color (Individually color coded with a nice finish)
Material: Light weight plastic. SHOULD NOT LOOK LIKE A CRATE.
Shape: Rectangular sections
Size: Fills 95% of the trunk of a typical sedan. Height: Should be no higher than halfway up the trunk so they can be accessed front to back.
Functionality: Internally hinged so that it collapses with downward pressure, the hinged area to buckle inward until the compartment is flat. Individual compartments may be easily attached or removed as well to haul contents from car to whatever location a customer needs (e.g. hauling groceries). See attached video link as an example of collapse feature. Trunk Caddy will have solid walls instead of crate.
http://www.qvc.com/Clever-Crates-Set-of-3-Collapsible-Multi-Use-Storage-Crates.product.V32714.html
Target Market(s)
Anyone with a car.
Industry/Entity Type
Automotive
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See description.
Nice to have
- See description.
Should not have
- Crate look.