• £210

• 256 designs

• 81 designers

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Logo Design Brief

I'm looking for a logo design for my new life coaching business, called Clarity Guides Me. I use the strapline 'Everyday is a joy of new discovery'.

Starting out with the logo design, I would also like an overall brand design to emerge from this, a colour palette, suggested fonts (for Insta quotes), a document template for handouts and possibly a web site design/build.

The business will start out with one-on-one coaching and grow to include small group holidays in unusual places, "exploring boundaries, inside and out".

My inspiration for the logo is around the words Clarity; I want the logo to communicate light, bright, illumination, enlightenment, clear. And also Guide; I'd like to somehow combine that with exploring, adventure, freedom - maybe a landscape. Guiding light. I love the ocean, maybe that inspires something.

I'm seeing either something very clean and simple that symbolises light. Or something that cleverly combines a guiding light over landscape.

I prefer the colours blue and purple, although I'm open to whatever works best to convey light. I prefer clean font, v. script. Modern script would work for Insta quotes.

EDIT: After reviewing the designs I have seen so far I'm asking for a more 'inspirational and playful' quality. And I like a hand drawn, watercolour style - I've attached some images to the brief. I like this blend of colours blue - turquoise - yellow - orange. I like a blend, rather than block colours.

Target Market(s)

There’s two kinds of people I’m interested in working with:
Those that have been following a spiritual or personal development path for some time and are tired of the struggle of not seeing the results in the direct experience of their lives.
Those that have so far rejected all things spiritual, and are tired of seeing the results of their successes and still not finding true fulfilment.

Think practical spirituality. The modern world with spirit. I want to bring the two together for all.

Industry/Entity Type

Life Coaching

Logo Text

Clarity Guides Me

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My inspiration for the logo is around the words Clarity; I want the logo to communicate light, bright, illumination, enlightenment, clear. A guiding light.

Nice to have

• Guide; I'd like to somehow combine that with exploring, adventure, freedom. Maybe a landscape. I love the ocean, could that inspire something?
• EDIT: After reviewing the designs I have seen so far I'm asking for a more 'inspirational and playful' quality. And I like a hand drawn, watercolour style - I've attached some images to the brief. I like this blend of colours blue - turquoise - yellow - orange. I like a blend, rather than block colours.

Should not have

• Old style, decorative script font.

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Files

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