Frappiness, powder based frappes with natural and/or organic ingredients to blend with ice and milk

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This customer received 218 logo designs from 67 designers. They chose this logo design from sonym as the winning design.
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Logo Design Brief
The Frappiness Co. is a company that makes flavorful drinks, mostly smoothies and frappes (). We do our best to use only natual ingredients and organic when available. Our brand is a combination of Frappe + Happiness, so it's important to include both concepts in the logo.
Ideas to consider:
a) play with the frappiness letters, maybe add a blender swirl in the P's, or straw as the "I", try to add a smile on the words.
b) work on the full name "The Frappiness Co." brand.
c) traditiona: image above the title
Target Market(s)
15 to 45
Industry/Entity Type
It Company
Logo Text
Frappiness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I need the logo to be smart, custom made, beautiful.
Nice to have
- -play with the letters creating an image
- -include the idea of a blender, swirl from above
- feel free to use any color
Should not have
- shouldn't be typical,
- I prefer not to use tea leafs in the design
- Don't make the logo to look like a juice store logo.
- We are not a coffee company, so skip coffee or tea hot cups.