Package Design for New Fruit Juice product - FRUIT BURST

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This customer received 23 graphic designs from 8 designers. They chose this graphic design from Daniel Lopez Denham as the winning design.
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Graphic Design Brief
Our Company a Food and Beverage provider is launching 6 fruit juice variants.
We want to create the packaging for the different products.
The product name is Fruit Burst (Logo attached) and this product is expected to be in the top category within the industry.
The startup products are
1) ORANGE JUICE
2) APPLE JUICE
3) MIXED BERRIES : apple, aronia, blackcurrant, strawberry
4) WHITE & RED GRAPE
5) CONCORD GRAPE
6) TROPICAL
There are 3 elements which we want to be incorporated into the front design.
1) a pouring effect : ie juice pouring from a source (if realistic, we want this source to be the spout of the box or you can create your own ideas)
2) a splash effect: the juice pours into a splash at the front of the box
3) the fruit(s) at the base of the box
a similar example is Daren Juice: image attached to brief
We expect all product packages to follow similar design concept for consistency.
The colours to be used should match the respective fruits. Soft colors only, nothing too bold.
The Packaging type is the rectangular Tetrapak (see attachments)
We invite creative and innovative designers to submit their designs for our project..
The deliverable is
1. Design in Keyline Design Sheet flat format
2. Design in Box format
3. For all 6 products
Kindly contact with any further information you may require in order to further understand this brief.
Finally, selected designer must commit to a 30day post project support, as design will be submitted for regulatory approval and very minor changes may be required.
Industry/Entity Type
Graphic Design
Look and feel
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