• US$200

• 36 designs

• 12 designers

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Illustration Design Brief

I have submitted my concept, see my sad drawing I uploaded :) Please don't just copy my drawing, I need it done professionally and way more stylized. Just wanted to show what I have in my head what it should look like.
Our target audience are teens and tweens, the logo is a play on Style Crush, so one girl, one boy ("crushing" on each other), with some sort of heart around the name of the company (in a subtle way, don't need the typical heart shape, or distinct lines). The company name (Style Crush) goes under the boy and girl, then under Style Crush the tag line - "style crushes you can afford". The logo will be on a light background website, so I would like it white and black (maybe the figures are white and outlined in black?). The only colours will be the boys tie and the girls dress (not the bodice/top part, only the skirt part). I would like 2 colours, blue and purple as it's a unisex website (so the tie and skirt part match). I will give more details in the other sections. I have very specific requests...of course I do, right???

Target Market(s)

This second hand clothing store is targeting boys and girls from ages 8-16. I'm hoping it is THEM that buys online, as opposed to their moms. So want the look and feel of logo to be cool, totally stylized!

Industry/Entity Type

Fashion

Logo Text

Style Crush (with tag line) style crushes you can afford

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Girl: Doesn't need to draw legs, can show 2 arms, one leaning on the boy, other on her hip or in her dress pocket. Can be black and white, except lines of her skirt in purple and blue. I like the look of the bodice (bodice can be plain black, or white with black outline). She can show one eye looking down, and her mouth with a smirk ('cause she's got a crush on the boy). Hair can be high on her head like a faux hawk with a ponytail at the back/side. She might have a tiny Cindy Crawford mole?
  Boy: He's in a jean jean jacket with a tie (blue and purple, matches girls dreass). Both hands in pockets (don't need to show legs, just waist up). He's got bangs in his face, can only see one closed eye and has same smirk as the girl (closed eye implies he's shy, has a crush, can't look at her).
  Font: I'm open to whatever font you think will suit the figures. I do like more street/industrial/simple. Maybe incorporate the heart in and/or around the company name Style Crush- because I will only have the name on my business cards. If I choose your drawing, I would like 2 files at the end, one of the full logo, then one with just the company name Style Crush so I can put on my business cards.
  My sad drawing: This captures the essence of what I want. I like the idea of black and white with just the hint of colour noted above. Can be in a "cartoon" like style, clean lines, not a lot of detail.
  
  

Should not have

• Please don't copy exactly what I have drawn. I need it to look more stylized and professional. Thanks!

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Files